{"id":10867,"date":"2014-09-10T19:10:24","date_gmt":"2014-09-10T19:10:24","guid":{"rendered":"https:\/\/avada.theme-fusion.com\/?post_type=avada_portfolio&p=10867"},"modified":"2023-07-28T20:11:20","modified_gmt":"2023-07-28T20:11:20","slug":"digitalanalytics","status":"publish","type":"avada_portfolio","link":"https:\/\/coloradomarketingresources.com\/index.php\/portfolio-items\/digitalanalytics\/","title":{"rendered":"Digital Analytics"},"content":{"rendered":"

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Your Digital Analytics should be Real-World in Real-Time<\/h1><\/span>
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Tire of waiting for information? Get real-time tracking without having to wait for a weekly report. Know where your customers and clients are coming from.<\/p>\n<\/div>

Talk To US Now!<\/span><\/a><\/div>
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Selecting Your Digital Marketing Channels<\/h3><\/span>
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The most common digital marketing channels that I have noticed as of today are the following: Search, Display, Mobile, Social, and even Email Marketing channels.\u202f Over the years, the channels with the greatest investment have been Display (Banner) and Search Channels.\u202f While the segments with the fastest-growing channel groups have been Social and Mobile.<\/p>\n<\/div><\/div><\/div>

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Integrating Marketing and Web Analytics<\/h3><\/span>
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Holistically evaluate a given organization\u2019s marketing efforts across multiple channels, all at once.\u00a0 This provides real-time understanding of the effectiveness of specific channels (which ones are working and why).\u00a0 Digital Marketers are now allowed to optimize further the reallocation of budgets across these channels.\u00a0\u00a0 These analytics allow the harness of complementarities between channels like (display and Search or other analytics and web analytics. This is the key for constructing a successful digital campaign with a great return on ROI.<\/p>\n<\/div><\/div><\/div>

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Establish Predictive Analytics<\/h3><\/span>
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Predictive marketing is so valuable to integrated digital marketing which is essentially predictive analytics utilized by marketing. It has always been a tactical action that was employed across various marketing functions at different stages of the revenue creation process to help optimize, dial in possible future outcomes. Predictive Marketing is a process of gathering\/collecting data from various sources like Google Analytics and Facebook Insight and then combined that information with other customer data.<\/p>\n<\/div><\/div><\/div>

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Monitoring and Controlling Predictive Modeling & ROI Optimization<\/h3><\/span>
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Essential to measure LIFT > Measurement Benefit > Measuring ROI<\/p>\n

Building Models without controls Homophily and confounding factors can lead to overestimating the value \u2013 prevent accurate \/ Optimized LIFT \/ Optimizing ROI<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Digital Analytics Solidifies Marketing Efforts Into Measurable Results<\/h1><\/span>
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And It Should Be …<\/h2><\/span>
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At Your Fingertips<\/h1><\/span>
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Viewers<\/div><\/div><\/div>
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News Interactions<\/div><\/div><\/div>
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Scaling Your Analytics<\/h2><\/span>
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We can scale your operations from a large PMO (Project\/Program Management Office) to lower-level A\/B Split Testing for Ad Campaigns. Colorado Marketing Resources is focused on giving you the right data so you can make the most informed decisions. Looking to grow? We would be happy to help you.<\/p>\n<\/div><\/div><\/div>

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Seeking Excellent Results<\/h2><\/span>
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Colorado Marketing Resources takes pride in finding those avenues of success for you. We are data-driven so we gather the most amount of data in easy-to-digest reporting for your marketing campaigns. While we strongly support quantitative analysis for making a decision, we can also present qualitative analysis to bring a more experienced\/holistic approach to your targeted campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":13393,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[8,11,16,23],"portfolio_skills":[7,10,18],"portfolio_tags":[],"class_list":["post-10867","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-graphic-design","portfolio_category-mobile","portfolio_category-wordpress-2","portfolio_skills-branding","portfolio_skills-graphic-design","portfolio_skills-user-interface"],"yoast_head":"\nDigital Analytics - Colorado Marketing Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coloradomarketingresources.com\/index.php\/portfolio-items\/digitalanalytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Analytics - 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